Growing up in a small town on Australia’s NSW South Coast – Ryan Pernofski, spent most of
his time in and around the ocean. And while also discovering photography during this period
– riding waves on various crafts remained his primary focus. Ryan’s new-found hobby was
quickly & indefinitely adjourned when his friend lost his only camera at the beach. So, over
the next few years – Ryan’s photography efforts could be described as an “occasional
dabbler” at best – only shooting when he could borrow friends equipment.
Ryan didn’t get back into photography until the release of the iPhone & Instagram. The
iPhone, providing easy accessibility to a camera. And Instagram, providing inspiration & amp; a
place to publish one’s work. And so a world that used to be only occupied by the elite – was
now available for anyone. Even a 19-year-old baker from Bawley Point.
Whilst studying graphic design full time – Ryan obsessed over this new app, which provided
inspiration from photographers & creatives from all over the world. With no snow-capped
mountains in sight, and still no professional camera in his possession. Ryan decided to use
what he did have, in a place that he knew well. And spent any of his spare time between
baking bread & completing graphic design assignments - photographing everything around
his hometown, from steamy swamps to sunrise seas. The more Ryan photographed, the
more he found himself at the beach again. Returning to the places he grew up surfing – with
a now a new perspective and objective.
Ryan since, has accrued an international following on various social media platforms of over
700,000. Ryan currently works full time selling his prints & products on his personal online
store and running three other business endeavours which compliment his photographic
pursuits experience and industry connections.
Ryan has also been involved with two of Apple’s OOH #shotoniphone billboard campaigns &
creating content for the launch of their Instagram account @apple.